Australian Plain Packaging Law 2025: Compliance Guide
Australia’s plain packaging laws have been in effect since 2012. This guide explains the legal requirements.
What Is Plain Packaging?
- Drab dark brown colour (Pantone 448 C)
- No branding or logos
- Graphic health warnings (75% front)
- Standardised font
Health Warning: Smoking causes serious health problems. Quitline: 13 7848



